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Issue advocacy ads (also known as interest advocacy ads or issue only ads) are communications intended to bring a problem to light. Groups that sponsor this form of communication are known by several names including: interest advocacy group, issue advocacy group, issue only group, or special interest group. The problem these groups bring to light can be a social or political issue. Interest advocacy was of primary importance in the United States around recent elections. Many groups were prohibited from expressly telling voters how they should vote. ==Interest advocacy== Interest advocacy is act of making generalized communication regarding a public issue or problem without advocating voters to take a specific action at the election booth.〔(by Michelle Robinson, Section 3.1 - Campaign finance, Subsection 3.1.1 Federal law, Glossary of term, Michael E. Moritz College of Law, Ohio State University, referenced February 16, 2012 )〕 Identification of a pure "issue only ads" made by interest advocacy groups is difficult. Groups that sponsored messages needed to make it clear to a voter with reasonable intelligence, that the voter should cast their ballot in a manner the group wanted. Keeping an advertisement issue only was important to groups like 501(c)(3) non-profits. Groups like this were subject to limits, or absolute prohibitions, on engaging in political activities. In 2006, the US Internal Revenue Service issued a fact sheet that stated groups could not endorse, make public statements for, contribute to, or distribute statements prepared by others, since it would be "political intervention". However, at the same time, organizations still could participate in non-partisan voter education efforts, including registration and get-out-the-vote drives and issue advocacy.〔(Eyes wide shut: The ambiguous "political activity" prohibition and its effects on 501(c)(3) organizations, Houston Business and Tax Journal, by Amelia Elacqua, 2008, pages 118, 119 and 141, referenced February 16, 2012 )〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「issue advocacy ads」の詳細全文を読む スポンサード リンク
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